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Welcome, Keith, Our Dynamic New CEO!



We are thrilled to introduce Keith, an accomplished leader with an exceptional track record in building and leading notable brands across various industries. With his vast experience and visionary approach, Keith has left an indelible mark on the F&B and retail landscape over the past 15 years.


Keith's journey began as the co-founder of Snowflake, a beloved home-grown dessert brand that continues to captivate taste buds to this day. His entrepreneurial spirit and dedication transformed Snowflake into a resounding success, winning the hearts of dessert enthusiasts far and wide.


Following his triumph with Snowflake, Keith assumed the role of Chief Operating Officer at Burger King Malaysia and Singapore. Managing 55 outlets owned by the esteemed Malaysian private equity group, Ekuiti Nasional Berhad (EKUINAS), Keith showcased his prowess in driving operational excellence and strategic growth.

Recognizing his exceptional talent, the Parkcity Group welcomed Keith as the Director of Retail & Business Development. At the Waterfront and Plaza Arkadia retail centers, he spearheaded transformative initiatives, fostering vibrant and thriving spaces for businesses and communities.


Keith's journey came full circle when EKUINAS once again sought his expertise, this time appointing him as the CEO of CoolBlog, a renowned local bubble tea franchise brand. Under his leadership, CoolBlog expanded its footprint to a staggering 300 outlets nationwide, becoming a household name in the process.


Continuing his impressive career trajectory, Keith assumed the role of CEO at Creative Lab, owned by the esteemed Niro Ceramic Group. Here, he harnessed the power of cutting-edge 3D software, revolutionizing the tile and sanitaryware industry with immersive and unique shopping experiences. By seamlessly blending tradition and technology, Keith propelled Creative Lab to unprecedented success, operating and franchising 35 showrooms.


Notable brands and organizations have consistently sought Keith's expertise, as evidenced by his involvement with IKEA Malaysia and BigTree Outdoor. His contributions to these renowned names have undoubtedly shaped the industry landscape and raised the bar for excellence.


Now, as Keith takes the helm as our new CEO, we eagerly anticipate the transformative journey ahead. His extensive knowledge, unwavering passion, and remarkable leadership skills are set to propel our organization to new heights.


Under Keith's guidance, we can look forward to an era of innovation, growth, and unparalleled success. His proven ability to build and lead exceptional brands, coupled with his innate understanding of consumer trends, will undoubtedly steer our organization towards a prosperous future.


Please join us in extending a warm welcome to Keith, our visionary new CEO. Together, we will embark on a journey that promises to redefine industry standards, inspire greatness, and exceed all expectations.
















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